John a Walker ââåart and Mass Media in the 1980sã¢ââart in the Age of Mass Media
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Our culture is dominated not past fine arts but past mass media. Changes brought almost past the industrial revolution, by the evolution of a backer economical organisation, and by emergence of an urban, consumer society, have irrevocably contradistinct the social context in which fine arts operate.
Mass media expands the study field of art historians.
It is incommunicable to empathize art every bit a social miracle without examining its links with ideology that takes place where certain artwork is beingness
Our culture is dominated not by fine arts but by mass media. Changes brought well-nigh by the industrial revolution, past the evolution of a capitalist economic organization, and by emergence of an urban, consumer society, have irrevocably altered the social context in which fine arts operate.
Mass media expands the report field of art historians.
It is incommunicable to understand art as a social miracle without examining its links with ideology that takes place where certain artwork is beingness produced.
Fine arts - it is not about technology of making itself, rather most the way in which materials and tools are habitually used, social institutions within which works are produced, distributed, categorised and consumed. Art itself can be regarded as social invention.
Context of displaying is crucial. For example if artworks are displayed in the museum in chronological guild, it fosters the idea that works of art adult autonomous, growing primarily out of earlier rather than out of external social demands.
A specific set of practice, training schemes, organisations, institutions, etc ensures the particular identity and continuity of fine arts.
Machines and their outputs enables wider communication to take place, but they also stand in betwixt audience and performer.
A television program is watched by millions, though their experience is non commonage one. The mass media atomise and demobilise their audiences.
The mass media functions vertically - messages are transmitted in 1 direction merely.
The older media tend to get the content of the newest.
The mass media reproduce dominant credo and are thus a conservative or counter-revolutionary strength; they see passivity and aphaty; information technology is concentrated in the hands of few people who are motivated past self-interest, private profit or social control.
Fundamental painting tin can be seen as the last attempt to protect the identity of the painting in the confront of contest of the mass media.
We live in media saturated environs.
Raymond Williams - „The culture of distance" - the audience is distanced from the bodily consequence, protected from reality past the antiseptic style of representation (popular fine art).
Hamilton's aim - to monumentalise the everyday world of the bourgeoisie (same every bit Dutch painters of the 17th c., Impressionists and Seurat). He is a person who adopts an anthropological attitude to a cultural phenomenon.
It is non sufficient for an artist to incorporate popular imagery to become part of mass culture; the whole product, distribution and consumption also needs to claiming.
Mass product does enable the consumer appurtenances to be enjoyed virtually everyone in an industrial gild, it does produce a level of civilization, a uniformity of social habits.
What artist says about his/her piece of work should exist noted, but likewise critically evaluated. A critic should necessarily take expression of intention, or explanations of meaning, past the artist as 'truth' of a work of fine art.
Warhol - produce industrial art to industrial order.
Warhol introduced 'mistakes' to his paintings in club to produce unique marks which would consider the painting as unique.
The shock value of the image is progressively diminishing, image acquires the character of stereotype because of it beingness exposed multiple times.
Warhol is an artist who has worked in the full glare of publicity and instead of being destroyed by it, he has exploited it for his of purpose. He celebrates the values of western countries equally realists of soviet ones. The truthful delineation will necessarily reveal the faults and contradictions of that society.
Lichtenstein and Jones transmitted despised material from trash to fine art.
Courbet was also using popular culture as his field of interest.
The influence of mass media tin reveal itself by what artists avoid doing.
In our society every human is formed past the stereotypes of mass culture.
Laurie Anderson's works are based upon awareness of linguistic communication and other communication codes, and on understanding the ways in which the mass media filter information and mediate between us and external reality, and between people.
Our relationship to art is existence transformed by mass media. It transforms the very nature of art and since our experience is existence mediated by mass media, it is manner different from that of pre-industrial cultures.
Artworks mediated by mass media can exist discrete from their original social and cultural context.
Stereotypes past which artist are presented by mass culture (f.east. mad genius).
Mass media absorbs and utilizes the fine arts in variety of ways. From the point of view of the mass media, the fine arts are merely one set of social activities amongst any others, they take a not of them, simply more often than not regard them equally far less of import than sport.
Benjamin Walters argument: the traditional piece of work of art had a presence, an aura, which was the result of it's uniqueness - 'its presence in time and space, its unique existence at the place where it happens to be' - an authenticity.
Exhibition value may take replaced cult-value, but the part of museums is surely to preserve the aura of a work of art - in fact, enternalize it.
Malraux statement: (a) the being of museums has altered the way in which fine art is experienced; (b) the millions of art reproductions constitute a musée imaginaire, a museum of imagination and of images, a museum without walls; (c) hence the imaginary museum extends the procedure fix in motion by the physical museum and makes available to the private individual the art of all times of all people - though at the cost of decontextualisation and providing substitutes for originals.
Marshall McLuhan argument: invention of major new media alters our existing sensory modalities and, furthermore, that new media modify the standard human relationship of older media (f.eastward., by challenging their individual integrity, by endowing them with an art status, and by upsetting the residue power between them).
Benjamin: artist should not supply apparatus of product without simultaneously seeking ti modify information technology in the management of socialism. 'Functional transformation'. Benjamin also proposed that artist's activity should have organising function and provide the didactics if he or she seeks to challenge or modify social environment. F.e. Brecht's theatre.
19th c. fashion for collecting 'primative' artefacts was a cultural phenomena closely linked to Europe's colonial and imperialist exploitation of vast areas of the globe. In this way Europe renewed itself both economically and spiritually.
Adorno - artists are spcialists of representation, therefore they are the ones who examine how is it beingness done at certain period in relation to on going technical changes.'
While artists started working 'between styles' (mail-modernism), they started challenging our most deep-rooted orientations to the earth whether they are in terms of art/culture, aristocracy/popular, or male person/female person.
The ability to poke fun at the cliches, stereotypes and conventions of advertisement commercials within an advertizement commercials, implies a distanced and knowing human relationship to the fabric.
Example: symbol of Nazi can be used as a shock issue tool rather than acknowledging oneself to Nazism. It is difference betwixt sign meaning and actual beliefs.
Artists are agile producers of culture, non passive consumers of it. Artists generate their own representations of reality and consequently are not dependent as not-artists on the representation supplied past mass media.
Artists want and tin can establish human relationship with audience different from mass media.
Mass media can exist a source of raw material which is then subjected to reworking in order to outcome an ideological critique.
Deconstructing the linguistic communication or inventing a new one - one of may ways artists may accept in lodge to communicate with their audience.
Amateur photographers do not endeavour to prove world the style information technology is. Rather, they concentrate on beautiful and picturesque.
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